The peak shopping season has already begun. The Christmas rush can have a negative impact on your online sales. Getting your products delivered to the right place at the right time, especially before Christmas day, can certainly be a challenge.
Suppliers and retailers must gear up to optimize their supply chains and distribution networks to deliver high volumes of product in record time. Discover some useful tips and plan your successful shipping during Christmas time:
Offer free shipping or free upgraded shipping promotions
Shipping options can become your strongest conversion tools. Free or discounted shipping is one of the top things buyers look for during the Christmas season.
Based on the Deloitte 2016 Holiday Survey the most important characteristic of retail policy during Christmas season is free shipping.
72% of consumers said if a merchant eliminated a free shipping service, they’d switch to another site that did offer free shipping. (Source: FreeShipping.org)
You can also launch a campaign such as Free Shipping on Selected Items. This type of promotion can help you to increase sales of overstocked items. Launch a promotional campaign such as Membership-Only Free Shipping to build better consumer loyalty and sign up more subscribers.
Always be in contact with your logistics providers and clarify your expectations with them. Use more than one logistics provider. During the festive period, all logistics companies are working over their capacity.
Ensure you have stock
Stock up on top-selling merchandise. Make sure to have your best-selling products in stock in order to avoid disappointing your customers.
Set order deadlines earlier
According to Forbes, at least 90% of today’s online retailers offer a next-day delivery option, but it’s not cheap. During Christmas time, it may be better to reconsider your deadline approach for your e-commerce.
Keep you customers informed
Inform your customers about possible delays due to the peak season. If the delivery of a certain product was not successful, try to offer promo codes or special discounts on the next purchase. Send a letter of apology and a small ‘extra’ to the purchase in the delivery.
Prepack your best-selling products
Survive the holidays by pre-packing your best-selling products and combination of products during the calm before the storm.
Package products for safe travel and protect yourself from losses
Avoid the risk of having your products damaged during shipping. Be sure that all your products are properly packed and avoid costly replacements and unhappy customers. Also all your products should have package insurance.
Remember about the main tips to prepare your online store for Christmas!