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As digital transformation becomes the goal of more and more businesses, greater competition arises when it comes to deciding how to effectively sell online. How do I stand out among the millions of online stores out there? How can I reach my customers in new and innovative ways? In this digital era, innovation and remaining at the forefront of online technology and tools is essential to becoming profitable on the internet. So you already have an online store… Now what? Here are a few new and different ways to sell online:
Use the power of social media to sell online, with Facebook, Twitter, Instagram and more:
With people checking their social networks an average of once every hour, Facebook; Twitter and Instagram have become powerful selling tools. Most companies have brand pages or profiles dedicated to promoting their product. But what about using them as a sales platform? Why not sell on social networks?
Bloombees, for instance, makes this possible thanks to its share and sell online function. It allows brands to sell directly on Facebook, Twitter, Instagram and much more, by incorporating a link in every product photo shared through the app. This link then directs fans and followers directly to a checkout where they can purchase that item with a single click.
Send samples to influencers:
The internet is packed with influential bloggers, journalists, entrepreneurs, and vloggers from a wide range of industries and niches. Many of them have a large following and loyal audience, making them a very powerful spokesperson for your brand and product.
Do some research and find influencers within your industry or niche. Send them samples of your product and give them the opportunity to get to know your brand and product. One mention from an influencer who likes your brand has the potential to generate double the sales as paid advertising.
Get exposure from blogs and online media:
A key way to generate online sales is through online exposure. It’s not enough to tell the world how great you are on your own website or social media profiles. You need others to write about your brand, too. This boosts credibility and inspires trust in potential customers.
Reach out to online media or publications that are related to your industry or market. Send them a press release, offer to write a blog post that centres on your speciality, or offer to write an article or do an interview for large author sites like the Huffington Post. While this process to gaining online exposure is not as instantaneous as a viral marketing campaign, it is a lot less costly. Getting your name (followed by your brand name) into the tagline of articles, interviews and blog posts will build your reputation as an expert in your field and create brand awareness that ultimately leads to sales.