Winter sales are coming and all the shopping centres are in chaos. We have prepared this blog post with some nice ideas and tips to prepare your online store for seasonal sales. Moreover, we would like to show you some Bloombees products with attractive discounts just in case you are looking for the perfect post-xmas bargain.
The importance of sales and promotions for your online store
For some industries, online sales can be the biggest part of annual invoicing.
Today, the sales season is not just the best time of year for consumers, but it is a great opportunity for merchants.
Sales can help to enhance your customer relationships, acquire new clients and furthermore, renew your stock and improve your product management. Let’s take a look at some tips for a better sales strategy for your online store:
- Device adaptation and optimisation: a user-friendly and seo-friendly webpage. One of the most important aspects for your online store includes “responsive” landing pages or in other words pages that are visible in any resolution on any mobile device.
- Your servers should be prepared: during seasonal sales your web is expected to have increased visitor traffic. To keep that traffic on your site, performance (i.e. speed) cannot be ignored. Apps such as Bloombees will help you to build a simple online store without any worries of this sort.
- Pricing strategy: it is of great importance to establish a price balance for your products in order to achieve a profit even when offering discounts.
- Prepare your webpage so that it can be an attractive store window for your products. This technique will generate impulsive sales and better conversion.
- Make a promotion of your discounts! Create product expectations among your clients and inform them about discounts a few days before the sales campaign.
- Be active on your social networks. How to do this? During seasonal sales you have a great opportunity to attract new followers! It´s a good time to organise some competitions, for example a quiz is always fun, and in that way it can increase your brand awareness.
Advice for consumers:
And what about consumers? Discover some tricks and make the most of the seasonal sales!
Find out about Bloombees’ special advice and take maximum advantage of the sales in 2017:
- Be careful with your purchases: remember about impulse purchases and try not to buy the things that you really do not need.
- Take advantage of sales and renew your wardrobe: such as basic clothing, e.g. blouses, shoes or suitcases for your trips can be great things to buy during the sales season.
- Prepare your “shopping cart” before so that on sales day nobody will steal your”dream” purchases.
- Make a list of your most desired things and go for them!
- Choose the option “home delivery” and avoid huge queues at the shopping centres.
Do you have any doubts or questions?
Discover your marketing Tips&Ideas for your online store!
At Bloombees we have prepared some presents for you! Discover our sales collection 2017 with the best discounts! Click the photo and buy directly the things that you like most of all!