Social media is evolving, with immediacy increasingly becoming the biggest attraction. We are heading toward a society where we want everything here and now, and that causes a larger demand for live broadcasts—streaming—as a new means of communication on social media.
Additionally, the autosave feature on some of them, which allows for later viewing of the broadcast, is the best means for influencers and brands to exploit the most of their collaborations.
At the same time, brands are also aware of the potential in these tools and are taking advantage of it. Live streaming works as a tool to showcase their catalog and increase their retention and reach.
For this reason, we will now go over the best platforms for live streaming and the singularities of each of them, since although they share many features, their differences will make you opt for one in particular.
Best Platforms for streaming video in Social Networks:
YouTube is the great video platform on the Internet—on top of that, it is owned by the giant that is Google.
For several years, it has been offering the possibility to stream live broadcasts. You have the possibility to save it afterward as a native video for your channel or to only stream live.
There are two options for streaming: you can either do it directly from the channel’s dashboard with the “stream now” option, or you can do it through Hangouts On Air by creating an event and setting up the rest of the details. This option is perfect for live broadcasts with several participants.
Most companies use this option for broadcasting events, press conferences, congresses, and meetings.
YouNow is a much smaller platform, aimed toward a different kind of broadcaster.
It is focused on Twitter and is meant for influencers or public figures who want to share important information with their followers, at a significant time or eventually.
YouNow also offers the possibility for your followers to pay for the streaming in rewards as a form of support, with YouNow paying you the money later on.
It is, therefore, a tool that is used to approach followers and interact with them directly through questions and giveaways.
Periscope is also part of the Twitter platform. It is relatively young, as it was born just over a year ago, and its growth has been massive since then.
It allows live streaming from any smartphone which has the app installed and is linked to a Twitter account.
In the beginning, the video in the app had an expiration date and was deleted in 24 hours—now it is possible to save it for later viewing.
What is different about Periscope? Without a doubt, its distinguishing feature is location; this tool works with locations and allows the people using the app to see who is broadcasting near them and access the live streaming, therefore allowing more people to know about you.
In addition, as it is linked to Twitter, it also allows you to broadcast directly from Twitter as an alert to your followers.
Many companies use Periscope for many events in order to grow brand awareness.
Facebook Live is the youngest of all live broadcasting tools, born a few months ago.
It is in direct competition with Periscope, since both of them are part of a strong social network.
It has already been incorporated into all Facebook pages or profiles and it allows live comments, reactions to the streaming, and a great deal of immediacy.
Many companies are already using it for event coverage, which in turn brings more activity to their Facebook pages.
It functions like a regular post, making it much easier to use from both desktop and mobile devices.
Each of these tools provide companies with something different. Which one are you choosing?