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With over 70 million users and growing, Pinterest is a powerful social network to boost your business and for brands who want to sell online. Many of our merchants are already using Bloombees to share their products on this social network, reaching a wide audience of customers who go to Pinterest for inspiration, but also to shop! It is an ideal platform for product-based businesses as it is one of the few places where people actively look for photos of products with price tags included.
Do you have already have an account for your brand, but not sure how to use the social network to its full potential? Check out these 9 ways other brands are using Pinterest to power their businesses:
9 Ways to Use Pinterest to Power Your Business:
This may be obvious but it’s essential if you want to start building quality following. Find users in your industry or related to your field and follow these people/boards that are sharing similar content to yours. By following people you are exposing your brand to other users, and more people will follow you back.
Repin and mention others
Another good way to get your brand noticed in the community is by re-pinning others’ Pins. This shows you find the content interesting enough to share it with your own followers, and will encourage other users to do the same with your pins. Mentioning others relevant to your business is also a good way to get noticed. Just don’t overdo it.
Share… a lot!
The more quality content you share, the more you’ll get noticed, and therefore the more followers and potential customers you’ll get. Just remember: the best times to share on Pinterest are Thursdays between 2-4pm and Saturday mornings.
Join and contribute to group boards
Add quality Pins to popular group boards with lots of followers. If they enjoy your contributions, the followers of the group board may become your followers, too.
Sync your account to other social networks
An easy way to grow your following on Pinterest is by syncing your account with your other social networks. That way, when you Pin something interesting, it is automatically posted on your other social feeds.
Turn your Product Pins into “Rich Pins”
Rich Pins are Pins that include additional information right on the Pin itself. If your goal is to sell online, then Rich Product Pins are the ones for you. These make it easier for people to buy from you as they include real-time pricing, availability and where to buy.
Change your personal page into a business page
If you haven’t already, a good way to get the most out of Pinterest for your brand is to have a business page or account. This is easily done in a few simple steps, and will provide useful information about how your Pins and boards are performing through the built-in analytics feature.
Name your Pins with keywords and hyphens
If you want people to find your Pins online, a good way is to correctly name the photos you upload or Pin from your website or store. This means using keywords separated by hyphens in the image name. For example: “green-leather-bag.png” is better than a default camera name such as “DSC_001”.
Optimize your account for SEO
To make your account and Pins more search engine friendly, remember to make sure the images you Pin have descriptive file names and alt text, that your Pin descriptions include your industry’s keywords, and that you always include links back to your product/online store, in order to drive traffic (and therefore, sales).