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Instagram is growing an astonishing 23% per year, two times more than any other social network in the world. It has the most potential for investment and now offers a profile especially designed for businesses and brands. So for those of you who are new to Instagram, or have just updated your personal profile to a business profile, here are a few ways to make the most of Instagram for your company and how yo build an awesome Instagram business profile:
How To Build An Awesome Instagram Business Profile:
Read Instagram’s blog
Instagram is constantly updating its blog with information, tips and tutorials for both personal and business accounts. Check back to their blog on a regular basis to stay up-to-date on the latest updates and new features you can take advantage of.
Complete and optimize your profile
This may seem obvious, but completing your profile with all of your company information is important if you want your Instagram business profile to be as professional as it can be. Don’t forget to: 1. Add your brand/company name, 2. Upload your corporate/brand logo, 3. Add a description of your company, 4. Include a link to your online store or where you sell your products.
Interact with your audience
Like their photos, use relevant hashtags, comment and say thank you when others mention your brand/product. The more you interact with your audience, the more they’ll like you back.
Balance out your content
Find a good balance between fun photos and photos related to your product or brand. This will avoid boring your followers with direct sales content and give them a little inspiration every time they visit your profile.
More quality, less quantity
The key is to post quality photos, not a large quantity of them. You don’t want to oversaturate your followers with posts, and instead should try to focus on content that is inspiring, aesthetically attractive and/or of interest to them in some way.
Offer exclusive perks for your followers
Give a little something back to your followers for following you. Offer exclusive discounts, invites to events or contests to your Instagram followers. Giveaways, for example, are a popular marketing strategy for gaining more Instagram followers.
Post videos of your team working, sneak peeks of a new collection launch, behind the scenes footage… Instagram users love videos, and this will help you to interact with your audience even more.