Plenty of times we ask for the famous “engagement” and its importance in the social networks. Through this post we will give you the needed notions to become a complete expert on the topic.
First of all, let’s comment on its origin. It’s one of the most known and trendy terms in the Inbound Marketing.
Engagement is the ability of the product (brand, blog, Facebook profile…) to create long lasting, stable and solid relationships with its users, building a relationship based upon the commitment between the two.
This behaviour will be of great use for the brand, as the more information we have about the user, the better marketing techniques we will be able to implement in order to strengthen this relationship.
The great question for any company is: how can we measure it?
In this respect it can be measured in different ways: by number of visits, the web analytics through aspects such as the bounce rate, number of pages viewed, comments, shared content, likes in posts, and a long list of etceteras.
All in all, converting that “like” into a faithful follower of your brand becomes a necessity.
How do we accomplish it?
Establishing a special treatment with the user, so he feels part of our community with gestures such as answering to comments, appreciating their likes or adopting their suggestions of web changes.
We must aspire to get the user to look out for constant interaction and a desire of repetition thanks to our good working practices.
As a summary we could say that engagement is that thing to what everyone aspires to: that our user is looking forward to our content and that he interacts with it.
Tricks in order to encourage engagement:
- Ask questions to the user that create interest.
- Attract attention with the known “call to action”.
- Use tools, widgets or plug-ins that allow the user to share our content.
- Most importantly: create quality content that you consider it can provide the reader with added value.
The engagement is not something that can be achieved easily, but with work and effort you reach it and reaching it is both satisfactory and positive for your brand. Go for it!