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With online shopping expected to grow by over 10% per year, eCommerce trends show us that digital is overtaking physical retail in leaps and bounds. In order to stay ahead of the game with your online sales, it’s important to benchmark against the latest figures and growth rates, and to stay informed of the latest trends in your industry. Half way through 2016, here are a few eCommerce trends we think you ought to know about (if you don’t already):
3 eCommerce Trends You Need to Know:
Smartphone revenues will overtake desktop revenues
According to Criteo, the mobile share of global eCommerce transactions will grow to 70% by the end of 2016. Mcommerce is a trend that has been on the rise for the past few years and is now overtaking any other device in total sales.
What does this mean for you? If you’re selling online, it’s time to think mobile. Bloombees, for example, allows you to both sell and manage your entire store from a single app, all from your smartphone.
Advanced personalization and customer experience are the key
About 90% of executives believe that customer experience will be their primary mode of competition by the end of this year. User-centric, optimized customer experience is not only essential, but is also becoming a competitive advantage.
What does this mean for you? Make the customer’s overall shopping experience the focal point of your day-to-day business. Personalize their experience as much as possible, and make them feel like they’re not just “one more customer”, but an essential part of your brand.
Mobile payments take center stage
Payment will increasingly become focused on mobile payments, as mobile traffic exceeds the 50% mark and as mobile technology improves. The more people shop on their smartphones, the more important efficient mobile payments become.
What does this mean for you? Use technology that allows for mobile payments. Mobile is clearly the future, so being ready means making it as easy as possible for your customers to shop from anywhere in the world, directly from their smartphones.