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The delivery of a package is a critical act as it is the first moment of interaction between a brand that sells online and its customer. Customers of today need as many methods of delivery available as possible, as they are constantly on the move: from home to the office to the gym… Companies that sell online need to make it as easy as possible for their customers to receive their online orders. Problems such as the unpredictability of the courier, delivery timeframes that are inconvenient or the absence of the customer at time of delivery mean that companies can’t always control the delivery service provided which can, in worst case scenario, lead to negative reviews on social media. In this post we explore the pros and cons of the different delivery methods offered by our service Bloombees Shipping
Benefits of Different Delivery Methods:
Pick-up in store
The customer has total control over the experience as it is he or she who decides when and how to pickup the delivery. Plus, the shipping cost is zero for the customer, who only needs to take into account time and expenditure needed to get to the store. Limitations of this delivery method include geographical and time limitations, seeing as only customers who live in the same city as the store can stop by to collect their orders, and can only do so during the opening hours of the store.
This is the most practical and comfortable method for the customer, as he or she does not have to travel or go anywhere to pick-up an order. The only inconvenience is the unpredictability of the courier. In the case of a late or failed delivery, the perception of the service provided, despite whose fault it is, can be a very negative one and have repercussions for the brand.
Pick-up at points of convenience
This delivery method consists of points of convenience spread throughout different cities that have extended opening hours and allow customers to pick-up their online orders. This is an easy solution because it never results in failed or late delivery and it is the customer who chooses when to go get his or her purchase. Plus, it is an easier option for those who can’t receive personal orders at their place of work. The only con of this method is the need to travel to the point of convenience and transport the package home.
The future of online order deliveries lies in automatic pick-up points: automatic lockers that are available 24 hours a day and where customers can collect their orders whenever it suits them best. Bloombees is currently in negotiation processes with InPost to offer its merchants in Europe the possibility to deliver orders to these automatic pick-up points. There is no magical formula for the perfect delivery and each method has its pros and cons. The best way to satisfy your customer is getting to know their characteristics, preferences and local customs and, where possible, offering the greatest number of delivery methods for the customer to choose from.