Cyber Monday is a marketing term used for the first time in 2005 by a marketing team from the National Retail Federation. It was in the press release from their shop.org division.
In 2005, New York Times defined Cyber Monday as: “The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked.”
At that time, many users still didn´t have a high-speed internet connection at home, so the only day when they could start their holiday shopping was on Monday, the first day back in the office after a long weekend.
Cyber Monday today
Today, Cyber Monday (November 28) is the biggest online shopping day of the year. It has quickly gone international via online retailers who are not only from the United States, but from all over the world.
According to Adobe Digital Insights, in 2016, this phenomena is expected to generate 91.6 billion dollars in total online sales. Based on the investigations by Adobe, the main reasons for online shopping on Cyber Monday include the customer´s strong desire to chase the best deals, to get the lowest prices, product availability and free shipping.
The impact of Cyber Monday on online shopping habits is evident and it is proven by investigations of comScore, Inc. which recently published a report presenting that sales on Cyber Monday have grown at a 16.8% CAGR (compound annual growth rate) over the period from 2005 to 2015.
New dress, nice necklace, modern sunglasses, warm socks and creative paintings for your cozy house…your 6 ideas for a perfect Cyber Monday.