Kinfolk lumbersexual drinking vinegar selvage thundercats. Locavore microdosing selfies schlitz aesthetic hella. Banjo meh bushwick offal gastropub, viral bicycle rights street art +1 intelligentsia. Chips artisan post-ironic schlitz intelligentsia pinterest.
You’ve made a sale… Great! Now what? We know how hard it is to attract a new customer, generate a successful sale and then turn this customer into a loyal one. So it’s important to take care of every detail so that your customers are happy and advocates of your brand. Issues during the shipping and delivery process can have a negative impact on the overall shopping experience and turn a potential customer into sour brand image. When getting ready to ship your product to a customer, be sure to keep these 5 logistics tips in mind:
5 Logistics Tips For Keeping Customers Happy:
Organize transportation well ahead of time
As far as logistics tips go, this one is pretty obvious. From the moment you start selling, start thinking about how you’re going to ship your products once they’ve sold. If you’re a small company, you can usually take advantage of the time between the sale and the actual delivery to prepare the package, however if you wait until after this point to get organized with a transportation company, it will be too late for next-day delivery. Most businesses who sell online already have a courier sought out who they work with on a regular basis. We recommend using Bloombees Shipping, which offers the best rates on the market and comes integrated in our platform so that you don’t have to worry about a thing. Plus, your customers will be able to track their order and see where it is at all times.
Prepare the documentation
Once you have scheduled a pick-up for the order you’re delivering, it’s time to get all the documentation in order. If you’re shipping abroad, the package needs to include a proforma or commercial invoice in English, as well as any additional documentation that depends on the destination or any kind of tariffs. If it’s a national delivery, you aren’t obligated to include a commercial invoice, and in this case can think about including a delivery slip or receipt instead. Bear in mind the presentation of all documentation so that it keeps in line with your brand image.
Find the right packaging
Finding the right packaging for your products is tricky, but essential. We recommend thinking about this before you start selling, to give you time to gather all materials necessary and have them ready for packing! Original packaging centered on your brand image can add that “wow” factor. Youtube is full of “unboxing” videos, so taking care of the presentation and packaging of your deliveries is increasingly important for today’s cyber youth.
Offer tracking of delivery
Once the courier has collected the package from your warehouse, studio or office it is crucial to inform your customer of delivery tracking. This is an important factor when choosing your transportation company, as not all couriers offer a tracking option. Stay informed on the different tracking options available and show your customer that you are available to help them with their order every step of the way.
Be proactive when assisting customers
Proactive customer service can turn a possible problem during delivery into a success. If delivery is one day late, it should be you that informs the customer in advance, and not the customer who contacts you asking where their order is. While there are always exceptions, most customers understand that there can be delays in deliveries. What they’ll value most in these cases is that a company is proactive and takes care of unexpected issues. This can even be a chance to stand out and differentiate your brand from the rest.