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In the new era of selling online, small and medium sized companies have the most difficulties when it comes to going digital. For example, about 70% of today’s internet traffic comes from mobile*, making the digital transformation of small businesses more important than ever.
In an overly informed society, today’s customer has much more power than before seeing as, thanks to the constant access to the internet, they are able to choose from a greater number of options and demand more than previous generations. If a company wants to evolve, digital transformation is no longer an option but rather a necessity. With the rate of change we are experiencing, innovation and entrepreneurship is essential.For small and medium sized businesses, digital transformation doesn’t necessarily mean a massive use of all the technology available, but effective management of the digital resources at our disposition. Being present on social media, for example, isn’t the same as selling on social media. Tools like Bloombees are helping small businesses and entrepreneurs to make better use of the technology available so they can sell on Facebook, Instagram, Twitter and more.
For the digital transformation of any business, there are three key elements to bear in mind:
People and going digital
If a company or business wants to be significantly present in the market, its people need to be the focal point of its business plan. This involves aligning employees’ individual objectives with the strategies of the company. If employees don’t understand the importance of new digital competences, even the best technology in the world will be useless.
Competitive digital intelligence is made up of the capacity to integrate important information into a business’s daily activities. Without this information management, decision-making becomes more difficult among all those involved. A company can invest millions in better technology and digital strategies, but if the information is poorly managed, this technology won’t benefit anyone.
Without direct communication with your customers, it’s difficult for them to identify with your brand. Digital communication is being visible online and maintaining continuous dialogue using the communication tools available, such as social networks.
In 2015, 44% of small and medium sized businesses in Spain still didn’t sell online*. And maybe it’s about time they did. If you have a small business that does not currently sell online, and you’re considering going digital, first ask yourself the following: What technology can help me grow? What will be detrimental for my business? Is a change really necessary? If the answer to the last question is yes, the next step is turning digital transformation in not just a goal, but in part of your overall business strategy.