The year 2016 is coming to an end, but for online retailers the busiest times are just ahead. Christmas is here, the key time of the year for e-commerce has just started.
Be sure that your online store is 100% ready for the busiest and most wonderful time for online sales.
Here we present 10 tips to take into account for your online Christmas sales.
Logistics management and high-quality shipping for your online store
Make a difference with shipping. Free shipping can be a great incentive to buy online. Don’t forget that buyers might be looking for delivery directly to a friend or family member. According to the PracticalEcommerce platform, they predict that over 60% of holiday e-commerce orders include a free shipping offer.
Make sure that you check with your logistics provider any shipping cut-off dates for your location.
Be responsive and mobile-friendly
63% of Millennials and 41% of Gen Xers have made purchases from a smartphone according to comScore.
Be sure you check that your site is current and responsive and looks correct on any screen size.
“Responsive-design sites receive a 10.9% increase in visitor-to-buyer conversion rates year-over-year versus just 2.7% for non-responsive sites.” Inc.
Create a Christmas spirit for your online shop
Be festive! Decorate your homepage and the whole website with Christmas colours, ornaments and graphics, create snow effects and customize call-to-action buttons. Every part of your online store should breathe with the Christmas spirit. Don’t forget about doing a holiday campaign. Tailor special Christmas and New Year offers, such as “three for the price of two”, or “three products+ holiday packaging for free”.
To encourage your customers to browse through your website, launch a hunt-like contest. Place Christmas amulets in the website content and in product descriptions and ask your users to find them all. You can award the winner with a special prize from your brand.
Personalize your products
Add a little extra to your products during the silly season, such as candies, biscuits and, of course, a Christmas card with congratulations from all your team.
Moreover, be prepared to easily allow yourself to add a personal message or postcard to your client’s parcel.
Remember holiday discounts
Although the sales season starts only in January, price competition via holiday discounts and promotions will help you to increase sales. Run specific time-based promotions and cross-selling related merchandise. Offer paid gift boxes and gift cards.
Give a voice to your online store
Be omni-channel, that means try and use as many communication channels as possible. To improve your online store search engine optimization, create high quality content about the best Christmas gifts including key words related to Christmas topics ( use tools such as Google Key Word Planner and Google Trends) for your blog, Pinterest or Facebook. Go for rich-content experience. Use festive hashtags in all your social media channels e.g. #christmastime #christmaspresents #topnewyearpresents. Share product offers on your social media and totally immerse your customer in the holiday atmosphere.
Technology firm Magnetic reported that 70% of holiday shoppers learn about holiday promotions via email. By comparison, some 64% of shoppers learned about promotions from online searches, and 56% learned about promotions from online ads.
This data obliges us to be as precise as possible with email marketing campaigns during the Christmas period.
It is a known fact that Wednesdays and Sundays generate the most online sales before Christmas. So, launch your emailing campaigns on these days.
Be sure that you offer the latest and the greatest products
Review your catalogue of products and offer your customers collections with names such as “Must have for Christmas” or “Your Ideal Gift.” Change the look and feel of selected products by refreshing their packaging and making it more festive.
Be accurate and prepared for the increase in sales
During the Christmas season there is a tendency to buy impulse presents at the last minute and the whole atmosphere is a pre-Christmas rush. Make sure that all your published products are available in stock and that its description is accurate and informative. Clearly explain to your clients all delivery conditions. In order to avoid negative reviews in social media, offer free returns during the holiday season.
Don’t forget about video marketing
If you want to remain competitive, many online stores dedicate a lot of effort to custom video content. Educating, entertaining and informative product videos tell an engaging Christmas story. This is one of the best strategic steps that you can do for your e-commerce. Videos in Instragram and YouTube can boost your site’s SEO and increase conversions.
There’s only a couple of weeks left before Christmas! So, hurry up, increase your sales and construct your successful online store!